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Copywriting & Branding
Read the full Lagom article
here.
Read the full article
here.
As former
Consumer Insights Editor at the trend forecasting agency, WGSN, I delved into the minds, habits and lifestyles of the future consumer...
I attended trade shows, launch events and most memorably, was a live reporter at Cannes International Festival of Creativity 2017.
Brands were pushing boundaries providing HUGE food for thought on what's coming next...
It.was. MEGA.
When I wasn't doing that, I was writing visual and actionable reports for clients (global brands, tech companies, fashion houses and product developers) to use when innovating.
Read the full Lagom article
here.
I work on print and digital ads to push the initiatives of small and medium businesses in fresh ways. That means considering user journey, strategic copywriting against the medium and time of year, and dialling into tone of voice.
Make you want to discover Courier?
I helped launch a new software!
I was a key part of the branding process; naming, establishing the target audiences, the brand story, tone of voice, site content mapping, and key messaging.
Check it out here.
The Girl's Playbook is the product of a passionate London entrepreneur, who turned her learnings into something lucrative–a workbook for twenty-somethings wanting to better their lives!
Taking the creator's overview of what she wanted to say, I refined the brand tone, copywriting for the whole site.
See The Girl's Playbook site here.
A former full-time gig was creating ad campaigns and copywriting at lululemon.
< "Here's something I made earlier."
This marked the launch of the new Swiftly Tech 2.0 workout shirt, shown above a Toronto store in March 2020.
Below, is an on-site snippet from 2021's Valentine's Day campaign promoting relevant seasonal product.
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